On May 17th, Higher Expectations joined dozens of Racine community non-profits in the Do More 24, a 24 hour fundraising campaign led by United Way of Racine County to raise as much money as possible for local non-profits through online giving.
United Way launched the Do More 24 to help local organizations take advantage of some of the new fundraising technology that is available. The event was also a response to changes in the way donors support organizations locally, which United Way leaders have noticed in recent years.
“Giving days help introduce and reinforce new giving behaviors that can help lead to greater year-round giving,” said Rodney Prunty, United Way of Racine County president. “They capitalize on a moment in time and bring energy and momentum to a particular cause or organization.”
Higher Expectations used this opportunity to raise $300 in support of our Kindergarten Readiness Book, a project that is being led by the Kindergarten Readiness Network. This will support the purchase of 120 free copies of "Alexis and Anthony go to Kindergarten" that we will distribute to families with young children in Racine County.
All together, the community has raised over $35,000 for non-profits through this online giving event. You can read more about the incredible impact of this 24 hour giving period here.